A Successful Start to 2011

Prospects are looking bright for the automotive industry as seen at the North American International Auto Show (NAIAS) held in Detroit, January 10th – 23rd, 2011. Major car manufacturers such as Audi, Bentley, BMW/MINI, Ford Motor Company, Hyundai, Jaguar, Kia, Lexus, Lincoln, Toyota and Volkswagen were present in full force and all relied on Creative Technology’s extensive experience and vast inventory of audio, video and LED equipment to show off their wares.

The strength of Creative Technology and its ability to successfully manage such a massive event lies not just in state of the art equipment, but also in CT’s proven full-service approach combined with its multiple National and International offices. Operating worldwide, the Creative Technology Group was called upon to provide over 2,100 panels of High Resolution and Creative LED, 40 DLP Projectors, dozens of Flypacks and Cameras for its clients in Detroit.

While CT is widely known for its extensive display technology and expertise, the company also plays a crucial role in providing audio support at each of these events. This year alone, the CT Audio Department provided multiple packages with over 325 Loud Speakers carrying a range of music, sound effects and narration in the booths and at press events.

After several weeks of preparation CT teams from Europe and the US totalling more than 150 technical staff members descended upon Cobo Hall. Technical experts from the video, audio, broadcast and multimedia sectors providing continuous service and support for Exhibition Stands, International Press Conferences and Media Events.

At the end of the Show, the CT team will pack it all up and start thinking about next years Event. Such is the strength of CT, that equipment and experts are available to make every show a success. No matter the location or the demand, CT’s capabilities give their clients peace of mind.